Bridge Business Solutions
Services Overview

Bridge Business Solutions - Services Offered:

Productivity and profitability analysis
Questionnaires for employee evaluation
Business SWOT analysis
Customer surveys
Product evaluations, marketing plans
Custom built systems for collecting, storing and analyzing data
Specialized quoting, costing and billing systems
Business management software
Employee management systems (time & access control)
Asset management systems (tracking, hiring, usage etc)



Public Speaking - More Feared Than Death?

It seems Jerry Seinfeld started this widespread “urban myth”. During one of his shows (back in the 1990s) he made the comment: "Surveys show that the number 1 fear of Americans is public speaking. Number 2 is death. That means that at a funeral, the average American would rather be in the casket than doing the eulogy".

 Of course, it got a huge laugh. And almost immediately everyone took this statement to be gospel truth. No questions asked.  Just goes to show – people believe what they want to believe. Ask someone to make a public speech, and they come back with “I’d rather die.”  And, if people have to speak publicly, they often feel (and look) as if it actually is a terminal experience.

 Which is a great pity. Because it ignores the fact that that the human brain can learn to do pretty much anything – provided we are prepared to PRACTICE.

 Yes. It’s true. How else did you learn to walk? Think about it . . .  you just kept trying, kept practising your balance skills, until you got it right. And from those first faltering steps you moved on . . . to running, jumping, and all the other things we take for granted.  Same goes for learning to talk. You listened, you struggled through your first words, you kept going . . . and tada!

 (Coincidently, this is the secret known to all musicians, artists, actors, dancers . . . . constant, determined, purposeful PRACTICE)

 Here’s how it works: 

  1. you have to believe you can do it. (i.o.w. trust your body and mind)
  2. you have to put in the practice

 Put this together, and you have the circle of success: belief leads to practice . . .  practice yields results . . .  results reinforce belief . . .  so we practice more . . . get better results . . .  

 Does it really work?  Just look around. That’s how all those thousands & thousands of professionals get to be so good. And earn their salaries doing what they love.

 Still not convinced you can make a success of public speaking? 

  • Are you tongue-tied when you speak to your pet?
  • Does speaking with friends and loved ones terrify you?

 No way . . . these are things we happily do every day.

Spot the little secret?  - Yep . . . we get lots of (unconscious) practice.

That’s why relationship counsellors keep encouraging couples . . . . keep communicating. (Keeps us in tune, and comfortable with one another).

 So . . . if you need to master the art of Public Speaking . . . . start practising. Keep practising. Believe in yourself. Practise some more. Keep believing . . . you’ll be amazed at the results.  Remember . . . you already know how to walk, and talk. The two most difficult things any human is asked to accomplish. Already done and dusted . . . before you were 5 years old.

 PS: Ever thought about how much money Jerry Seinfeld has made over the years doing the thing that is “more frightening than death”? Maybe he was not only tapping into our collective fears to get a laugh, but also cornering the market . . .

CRM - Customer Management.

The Art and Science of
Business Self-Discovery
Is based on a Simple but Powerful concept. More...
Happiness Is ...

Keeping Your Customers

Not so many years ago, most parking bays used to have unsightly oil spots.  From the early days of the motor industry it was tacitly accepted that engines would leak. Not much – just enough to be irritating. Customers didn’t like it – but that’s the way it was. Salesmen even suggested that customers buy small drip trays to solve the problem! 

Then the Japanese started building motorbike engines that didn’t leak – and the world sat up and took notice. Goodbye drip-trays, goodbye unsightly stains, goodbye dirty engines. And before long Japanese built engines were dominating sales, and the traditional European and American manufacturers were scrambling to save the situation. But it was too late – their customers were flocking away in droves. All because of those little drips of oil.

The same thing is usually true with your customers. The things that chase them away are not major, but are rather an accumulation of little irritants – like little drips of oil on their driveways.

In essence – business relationships are just like personal ones – people stick around when they are happy.  Sadly, most of the time companies are not even aware of the little things that are causing unhappiness. Or they try to compensate by giving customers “specials” to defuse the situation. Banks seem to be infamous for this. How long did it take for them to extend business hours, to be open when it suited YOU?  Even now, not all have got on the bandwagon.

I chatted with my bank about this 15 years ago, on return from a trip overseas. Why, I asked, do you open late, close early, and let your staff go on lunch during our lunch hour – the only time we have to do business with you? And why do you let dozens of clients - even old people, and mothers with babies - stand for hours in queues?  Why is there no seating? No public conveniences? On a couple of occasions I actually created a fuss over these irritations – and put it in writing. I’m not claiming credit – but my bank now has extended trading hours, comfortable seating, and tries very hard to ensure waiting time is minimal. And I’m sure they are reaping the benefits. The only thing that concerns me – it took them so long to get “with it”.  My new beef is about online security concerns. Will it take to get a solution? Time will tell.  Having a monopoly has advantages that the ordinary business can only dream of.

Be that as it may – how is your business shaping up? If you disguised yourself, and did business with your own company incognito – would you enjoy the experience?  Or, would you notice little irritants?

As a business owner, should it concern you if your products / services have little “drips” – minor things that peeve your customers? It should. Regaining a customer, or finding a new one, costs up to ten times more than keeping the existing ones happy.  And – what chance do you realistically have of regaining a customer if the drips – the irritations – are still there?

The European and American bike manufacturers woke up – too late. You don’t want to follow their example. Look around, see things from your customer’s viewpoint. Or – ask. Far too often sales people are trying to sell more – when they should listen more. And, once you know what’s causing unhappiness or irritation – it is normally not difficult or expensive to fix it.  The rewards are huge: your public image improves, you have happy customers singing your praises, and your staff morale improves. There are fewer complaints to deal with, so staff can focus on productive (and profitable) activities.

Questions to ask yourself:

  1. Is there a system in place to record, track and monitor customer complaints?
  2. Are sales staff listening, and providing honest feedback back to management?
  3. Are customers invited and encouraged to tell you where you can improve?
  4. Are your business processes simple, easy-to-use and friendly?

                      And - have a great business day!

 PS: are you still managing your customers the old, manual, labour intensive way?  There are lots of good CRM packages available, letting you accomplish much more with less effort. If you’d like to look at CRM and its benefits, download a package from our CRM download page today.   Read more / download link:   CRM - Customer Management

                                    ~ by HF Hudson, for Bridge Business Solutions, 2006 – 2013

Image Finder Product Page
Clients, Contacts and Prospects.  ( )
Without them, what would your business do?
A full featured software suite that is easily networked, creating a central
data store for  marketing, prospecting and contact management.

Download the PDF Install Guide (910kb)

Download Product Datasheet (53kb)


Image Finder - Managing Digital Content

“Time is the most precious thing we have - it is the stuff of life”

We live in a world flooded by data - much of it graphical.

Cameras, smart-phones, the NET - never has it been so easy to create or access digital art.

And with terabyte hard drives commonplace, our natural tendency is to store, store, store everything we can.

But with this super-abundance comes a caveat - finding something becomes more difficult than tracking down the proverbial “needle in a haystack”.

And that’s what IF is all about- the science (and art) of getting control of all this digital data.

We developed ImageFinder to solve our own problems, which seem to be pretty generic.
and use it every day - all the more so as our collection grows exponentially each month.

Immediately we saw benefits - considerably less time spent searching, fewer duplicates, and less time searching the NET just to download something again - ‘cause we couldn’t find the original copy!

Which translates into fewer files on your PC - and more place for new content. (And fewer issues with versioning!)
Getting started is as easy as 1, 2, 3 . . .

“if you don’t start now, you never will.”

Compelling Reasons For using ImageFinder:

  • It’s a no-nonsense tool that can take existing stores of
  • digital data, can automatically identify it, categorize it,
  • and build a highly searchable database - like having your
  • own private version of Google.
  • Existing records can be refined, expanding your search capabilities.

Typical applications:

Graphic tracking
- Art and Design studios
Document tracking
- Docs, PDF's.

Quick Features Overview:

  • Add new content in seconds
  • Reads EXIF data (where available)
  • Has batch processing ability
  • Auto-updating intelligent lists for selections
  • Identifies and avoids duplicates
  • Intelligent file renamer
  • Batch updating on search categories
  • Free format searching
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Contact Us

If you are experiencing a problem with either our products or services, then feel free to contact our responsive support team

Office Hours : 8am to 4pm | Monday to Friday

Setup a Software Demo

Standard setup packages are available under downloads. These are fully functioning, so you can evaluate suitability for your purposes.

Alternatively, contact us with your specific needs, and how we can tailor a custom solution for your business.

Mission Statement

Our goal is to provide our customers with the software, tools and services best suited to their needs.

Our motto is: "Make it simple, and functional"